ECOVACS brand profile in Germany 2022
How high is the brand awareness of ECOVACS in Germany?
When it comes to smart home users, brand awareness of ECOVACS is at 20% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ECOVACS in Germany?
In total, 4% of German smart home users say they like ECOVACS. However, in actuality, among the 20% of German respondents who know ECOVACS, 20% of people like the brand.
What is the usage share of ECOVACS in Germany?
All in all, 4% of smart home users in Germany use ECOVACS. That means, of the 20% who know the brand, 20% use them.
How loyal are the users of ECOVACS?
Around 3% of smart home users in Germany say they are likely to use ECOVACS again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around ECOVACS in Germany?
In August 2022, about 3% of German smart home users had heard about ECOVACS in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around ECOVACS in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of ECOVACS is at 20% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ECOVACS in Germany?
In total, 4% of German smart home users say they like ECOVACS. However, in actuality, among the 20% of German respondents who know ECOVACS, 20% of people like the brand.
What is the usage share of ECOVACS in Germany?
All in all, 4% of smart home users in Germany use ECOVACS. That means, of the 20% who know the brand, 20% use them.
How loyal are the users of ECOVACS?
Around 3% of smart home users in Germany say they are likely to use ECOVACS again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around ECOVACS in Germany?
In August 2022, about 3% of German smart home users had heard about ECOVACS in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around ECOVACS in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
