Fossil brand profile in the United States 2022
How high is the brand awareness of Fossil in the United States?
When it comes to wearables users, brand awareness of Fossil is at 58% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fossil in the United States?
In total, 15% of U.S. wearables users say they like Fossil. However, in actuality, among the 58% of U.S. respondents who know Fossil, 26% of people like the brand.
What is the usage share of Fossil in the United States?
All in all, 7% of wearables users in the United States use Fossil. That means, of the 58% who know the brand, 12% use them.
How loyal are the users of Fossil?
Around 5% of wearables users in the United States say they are likely to use Fossil again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Fossil in the United States?
In August 2022, about 7% of U.S. wearables users had heard about Fossil in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Fossil in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Fossil is at 58% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fossil in the United States?
In total, 15% of U.S. wearables users say they like Fossil. However, in actuality, among the 58% of U.S. respondents who know Fossil, 26% of people like the brand.
What is the usage share of Fossil in the United States?
All in all, 7% of wearables users in the United States use Fossil. That means, of the 58% who know the brand, 12% use them.
How loyal are the users of Fossil?
Around 5% of wearables users in the United States say they are likely to use Fossil again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Fossil in the United States?
In August 2022, about 7% of U.S. wearables users had heard about Fossil in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Fossil in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
