ASUS brand profile in the United States 2022
How high is the brand awareness of ASUS in the United States?
When it comes to wearables users, brand awareness of ASUS is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ASUS in the United States?
In total, 15% of U.S. wearables users say they like ASUS. However, in actuality, among the 53% of U.S. respondents who know ASUS, 28% of people like the brand.
What is the usage share of ASUS in the United States?
All in all, 11% of wearables users in the United States use ASUS. That means, of the 53% who know the brand, 21% use them.
How loyal are the users of ASUS?
Around 7% of wearables users in the United States say they are likely to use ASUS again. Set in relation to the 11% usage share of the brand, this means that 64% of their users show loyalty to the brand.
What's the buzz around ASUS in the United States?
In August 2022, about 11% of U.S. wearables users had heard about ASUS in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around ASUS in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of ASUS is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ASUS in the United States?
In total, 15% of U.S. wearables users say they like ASUS. However, in actuality, among the 53% of U.S. respondents who know ASUS, 28% of people like the brand.
What is the usage share of ASUS in the United States?
All in all, 11% of wearables users in the United States use ASUS. That means, of the 53% who know the brand, 21% use them.
How loyal are the users of ASUS?
Around 7% of wearables users in the United States say they are likely to use ASUS again. Set in relation to the 11% usage share of the brand, this means that 64% of their users show loyalty to the brand.
What's the buzz around ASUS in the United States?
In August 2022, about 11% of U.S. wearables users had heard about ASUS in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around ASUS in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
