Corona brand profile in the United States 2022
How high is the brand awareness of Corona in the United States?
When it comes to beer drinkers, brand awareness of Corona is at 89% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Corona in the United States?
In total, 46% of U.S. beer drinkers say they like Corona. However, in actuality, among the 89% of U.S. respondents who know Corona, 52% of people like the brand.
What is the usage share of Corona in the United States?
All in all, 39% of beer drinkers in the United States use Corona. That means, of the 89% who know the brand, 44% use them.
How loyal are the drinkers of Corona?
Around 33% of beer drinkers in the United States say they are likely to use Corona again. Set in relation to the 39% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Corona in the United States?
In August 2022, about 31% of U.S. beer drinkers had heard about Corona in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around Corona in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Corona is at 89% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Corona in the United States?
In total, 46% of U.S. beer drinkers say they like Corona. However, in actuality, among the 89% of U.S. respondents who know Corona, 52% of people like the brand.
What is the usage share of Corona in the United States?
All in all, 39% of beer drinkers in the United States use Corona. That means, of the 89% who know the brand, 44% use them.
How loyal are the drinkers of Corona?
Around 33% of beer drinkers in the United States say they are likely to use Corona again. Set in relation to the 39% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Corona in the United States?
In August 2022, about 31% of U.S. beer drinkers had heard about Corona in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around Corona in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
