Hive brand profile in the United States 2022
How high is the brand awareness of Hive in the United States?
When it comes to smart home users, brand awareness of Hive is at 32% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hive in the United States?
In total, 8% of U.S. smart home users say they like Hive. However, in actuality, among the 32% of U.S. respondents who know Hive, 25% of people like the brand.
What is the usage share of Hive in the United States?
All in all, 7% of smart home users in the United States use Hive. That means, of the 32% who know the brand, 22% use them.
How loyal are the users of Hive?
Around 4% of smart home users in the United States say they are likely to use Hive again. Set in relation to the 7% usage share of the brand, this means that 57% of their users show loyalty to the brand.
What's the buzz around Hive in the United States?
In August 2022, about 6% of U.S. smart home users had heard about Hive in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Hive in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of Hive is at 32% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hive in the United States?
In total, 8% of U.S. smart home users say they like Hive. However, in actuality, among the 32% of U.S. respondents who know Hive, 25% of people like the brand.
What is the usage share of Hive in the United States?
All in all, 7% of smart home users in the United States use Hive. That means, of the 32% who know the brand, 22% use them.
How loyal are the users of Hive?
Around 4% of smart home users in the United States say they are likely to use Hive again. Set in relation to the 7% usage share of the brand, this means that 57% of their users show loyalty to the brand.
What's the buzz around Hive in the United States?
In August 2022, about 6% of U.S. smart home users had heard about Hive in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Hive in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
