EDEKA Bio brand profile in Germany 2022
How high is the brand awareness of EDEKA Bio in Germany?
When it comes to organic food eaters, brand awareness of EDEKA Bio is at 78% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is EDEKA Bio in Germany?
In total, 41% of German organic food eaters say they like EDEKA Bio. However, in actuality, among the 78% of German respondents who know EDEKA Bio, 53% of people like the brand.
What is the usage share of EDEKA Bio in Germany?
All in all, 39% of organic food eaters in Germany use EDEKA Bio. That means, of the 78% who know the brand, 50% use them.
How loyal are the consumers of EDEKA Bio?
Around 33% of organic food eaters in Germany say they are likely to use EDEKA Bio again. Set in relation to the 39% usage share of the brand, this means that 85% of their consumers show loyalty to the brand.
What's the buzz around EDEKA Bio in Germany?
In August 2022, about 19% of German organic food eaters had heard about EDEKA Bio in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around EDEKA Bio in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to organic food eaters, brand awareness of EDEKA Bio is at 78% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is EDEKA Bio in Germany?
In total, 41% of German organic food eaters say they like EDEKA Bio. However, in actuality, among the 78% of German respondents who know EDEKA Bio, 53% of people like the brand.
What is the usage share of EDEKA Bio in Germany?
All in all, 39% of organic food eaters in Germany use EDEKA Bio. That means, of the 78% who know the brand, 50% use them.
How loyal are the consumers of EDEKA Bio?
Around 33% of organic food eaters in Germany say they are likely to use EDEKA Bio again. Set in relation to the 39% usage share of the brand, this means that 85% of their consumers show loyalty to the brand.
What's the buzz around EDEKA Bio in Germany?
In August 2022, about 19% of German organic food eaters had heard about EDEKA Bio in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around EDEKA Bio in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
