Honeywell Home brand profile in the UK 2022
When it comes to smart home users, brand awareness of Honeywell Home is at 44% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Honeywell Home in the UK?
In total, 11% of UK smart home users say they like Honeywell Home. However, in actuality, among the 44% of UK respondents who know Honeywell Home, 25% of people like the brand.
What is the usage share of Honeywell Home in the UK?
All in all, 6% of smart home users in the UK use Honeywell Home. That means, of the 44% who know the brand, 14% use them.
How loyal are the users of Honeywell Home?
Around 3% of smart home users in the UK say they are likely to use Honeywell Home again. Set in relation to the 6% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Honeywell Home in the UK?
In August 2022, about 6% of UK smart home users had heard about Honeywell Home in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Honeywell Home in the UK.
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