real,-Bio brand profile in Germany 2022
When it comes to organic food eaters, brand awareness of real,-Bio is at 52% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is real,-Bio in Germany?
In total, 14% of German organic food eaters say they like real,-Bio. However, in actuality, among the 52% of German respondents who know real,-Bio, 27% of people like the brand.
What is the usage share of real,-Bio in Germany?
All in all, 12% of organic food eaters in Germany use real,-Bio. That means, of the 52% who know the brand, 23% use them.
How loyal are the consumers of real,-Bio?
Around 9% of organic food eaters in Germany say they are likely to use real,-Bio again. Set in relation to the 12% usage share of the brand, this means that 75% of their consumers show loyalty to the brand.
What's the buzz around real,-Bio in Germany?
In August 2022, about 7% of German organic food eaters had heard about real,-Bio in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around real,-Bio in Germany.
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