Sony brand profile in Germany 2022
How high is the brand awareness of Sony in Germany?
When it comes to wearables users, brand awareness of Sony is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sony in Germany?
In total, 24% of German wearables users say they like Sony. However, in actuality, among the 93% of German respondents who know Sony, 26% of people like the brand.
What is the usage share of Sony in Germany?
All in all, 12% of wearables users in Germany use Sony. That means, of the 93% who know the brand, 13% use them.
How loyal are the users of Sony?
Around 9% of wearables users in Germany say they are likely to use Sony again. Set in relation to the 12% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Sony in Germany?
In August 2022, about 14% of German wearables users had heard about Sony in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Sony in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Sony is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sony in Germany?
In total, 24% of German wearables users say they like Sony. However, in actuality, among the 93% of German respondents who know Sony, 26% of people like the brand.
What is the usage share of Sony in Germany?
All in all, 12% of wearables users in Germany use Sony. That means, of the 93% who know the brand, 13% use them.
How loyal are the users of Sony?
Around 9% of wearables users in Germany say they are likely to use Sony again. Set in relation to the 12% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Sony in Germany?
In August 2022, about 14% of German wearables users had heard about Sony in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Sony in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
