Google Nest brand profile in the UK 2022
How high is the brand awareness of Google Nest in the UK?
When it comes to smart home users, brand awareness of Google Nest is at 83% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Nest in the UK?
In total, 35% of UK smart home users say they like Google Nest. However, in actuality, among the 83% of UK respondents who know Google Nest, 42% of people like the brand.
What is the usage share of Google Nest in the UK?
All in all, 24% of smart home users in the UK use Google Nest. That means, of the 83% who know the brand, 29% use them.
How loyal are the users of Google Nest?
Around 18% of smart home users in the UK say they are likely to use Google Nest again. Set in relation to the 24% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Google Nest in the UK?
In August 2022, about 24% of UK smart home users had heard about Google Nest in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Google Nest in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of Google Nest is at 83% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Nest in the UK?
In total, 35% of UK smart home users say they like Google Nest. However, in actuality, among the 83% of UK respondents who know Google Nest, 42% of people like the brand.
What is the usage share of Google Nest in the UK?
All in all, 24% of smart home users in the UK use Google Nest. That means, of the 83% who know the brand, 29% use them.
How loyal are the users of Google Nest?
Around 18% of smart home users in the UK say they are likely to use Google Nest again. Set in relation to the 24% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Google Nest in the UK?
In August 2022, about 24% of UK smart home users had heard about Google Nest in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Google Nest in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
