Xiaomi brand profile in the UK 2022
How high is the brand awareness of Xiaomi in the UK?
When it comes to wearables users, brand awareness of Xiaomi is at 47% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Xiaomi in the UK?
In total, 6% of UK wearables users say they like Xiaomi. However, in actuality, among the 47% of UK respondents who know Xiaomi, 13% of people like the brand.
What is the usage share of Xiaomi in the UK?
All in all, 4% of wearables users in the UK use Xiaomi. That means, of the 47% who know the brand, 9% use them.
How loyal are the users of Xiaomi?
Around 3% of wearables users in the UK say they are likely to use Xiaomi again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Xiaomi in the UK?
In August 2022, about 2% of UK wearables users had heard about Xiaomi in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Xiaomi in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Xiaomi is at 47% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Xiaomi in the UK?
In total, 6% of UK wearables users say they like Xiaomi. However, in actuality, among the 47% of UK respondents who know Xiaomi, 13% of people like the brand.
What is the usage share of Xiaomi in the UK?
All in all, 4% of wearables users in the UK use Xiaomi. That means, of the 47% who know the brand, 9% use them.
How loyal are the users of Xiaomi?
Around 3% of wearables users in the UK say they are likely to use Xiaomi again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Xiaomi in the UK?
In August 2022, about 2% of UK wearables users had heard about Xiaomi in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Xiaomi in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
