How high is the brand awareness of ECOVACS in the UK? When it comes to smart home users, brand awareness of ECOVACS is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ECOVACS in the UK? In total, 4% of UK smart home users say they like ECOVACS. However, in actuality, among the 20% of UK respondents who know ECOVACS, 20% of people like the brand.
What is the usage share of ECOVACS in the UK? All in all, 4% of smart home users in the UK use ECOVACS. That means, of the 20% who know the brand, 20% use them.
How loyal are the users of ECOVACS? Around 1% of smart home users in the UK say they are likely to use ECOVACS again. Set in relation to the 4% usage share of the brand, this means that 25% of their users show loyalty to the brand.
What's the buzz around ECOVACS in the UK? In August 2022, about 4% of UK smart home users had heard about ECOVACS in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around ECOVACS in the UK.
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ECOVACS brand awareness, usage, popularity, loyalty, and buzz among smart home users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to smart home, which of the following brands do you like?
Brand usage: When it comes to smart home, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to smart home, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). ECOVACS brand awareness, usage, popularity, loyalty, and buzz among smart home users in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1335491/ecovacs-smart-home-brand-profile-in-the-uk
Statista. "ECOVACS brand awareness, usage, popularity, loyalty, and buzz among smart home users in the UK in 2022." Chart. September 25, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1335491/ecovacs-smart-home-brand-profile-in-the-uk
Statista. (2022). ECOVACS brand awareness, usage, popularity, loyalty, and buzz among smart home users in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1335491/ecovacs-smart-home-brand-profile-in-the-uk
Statista. "Ecovacs Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Smart Home Users in The Uk in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335491/ecovacs-smart-home-brand-profile-in-the-uk
Statista, ECOVACS brand awareness, usage, popularity, loyalty, and buzz among smart home users in the UK in 2022 Statista, https://www.statista.com/forecasts/1335491/ecovacs-smart-home-brand-profile-in-the-uk (last visited August 25, 2024)
ECOVACS brand awareness, usage, popularity, loyalty, and buzz among smart home users in the UK in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335491/ecovacs-smart-home-brand-profile-in-the-uk