NOS brand profile in the United States 2022
How high is the brand awareness of NOS in the United States?
When it comes to energy drink consumers, brand awareness of NOS is at 64% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NOS in the United States?
In total, 14% of U.S. energy drink consumers say they like NOS. However, in actuality, among the 64% of U.S. respondents who know NOS, 22% of people like the brand.
What is the usage share of NOS in the United States?
All in all, 13% of energy drink consumers in the United States use NOS. That means, of the 64% who know the brand, 20% use them.
How loyal are the consumers of NOS?
Around 9% of energy drink consumers in the United States say they are likely to use NOS again. Set in relation to the 13% usage share of the brand, this means that 69% of their consumers show loyalty to the brand.
What's the buzz around NOS in the United States?
In August 2022, about 8% of U.S. energy drink consumers had heard about NOS in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around NOS in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to energy drink consumers, brand awareness of NOS is at 64% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NOS in the United States?
In total, 14% of U.S. energy drink consumers say they like NOS. However, in actuality, among the 64% of U.S. respondents who know NOS, 22% of people like the brand.
What is the usage share of NOS in the United States?
All in all, 13% of energy drink consumers in the United States use NOS. That means, of the 64% who know the brand, 20% use them.
How loyal are the consumers of NOS?
Around 9% of energy drink consumers in the United States say they are likely to use NOS again. Set in relation to the 13% usage share of the brand, this means that 69% of their consumers show loyalty to the brand.
What's the buzz around NOS in the United States?
In August 2022, about 8% of U.S. energy drink consumers had heard about NOS in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around NOS in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
