Naturgut brand profile in Germany 2022
How high is the brand awareness of Naturgut in Germany?
When it comes to organic food eaters, brand awareness of Naturgut is at 46% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Naturgut in Germany?
In total, 15% of German organic food eaters say they like Naturgut. However, in actuality, among the 46% of German respondents who know Naturgut, 33% of people like the brand.
What is the usage share of Naturgut in Germany?
All in all, 11% of organic food eaters in Germany use Naturgut. That means, of the 46% who know the brand, 24% use them.
How loyal are the consumers of Naturgut?
Around 8% of organic food eaters in Germany say they are likely to use Naturgut again. Set in relation to the 11% usage share of the brand, this means that 73% of their consumers show loyalty to the brand.
What's the buzz around Naturgut in Germany?
In August 2022, about 6% of German organic food eaters had heard about Naturgut in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Naturgut in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to organic food eaters, brand awareness of Naturgut is at 46% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Naturgut in Germany?
In total, 15% of German organic food eaters say they like Naturgut. However, in actuality, among the 46% of German respondents who know Naturgut, 33% of people like the brand.
What is the usage share of Naturgut in Germany?
All in all, 11% of organic food eaters in Germany use Naturgut. That means, of the 46% who know the brand, 24% use them.
How loyal are the consumers of Naturgut?
Around 8% of organic food eaters in Germany say they are likely to use Naturgut again. Set in relation to the 11% usage share of the brand, this means that 73% of their consumers show loyalty to the brand.
What's the buzz around Naturgut in Germany?
In August 2022, about 6% of German organic food eaters had heard about Naturgut in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Naturgut in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
