TP-Link brand profile in Germany 2022
How high is the brand awareness of TP-Link in Germany?
When it comes to smart home users, brand awareness of TP-Link is at 39% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TP-Link in Germany?
In total, 9% of German smart home users say they like TP-Link. However, in actuality, among the 39% of German respondents who know TP-Link, 23% of people like the brand.
What is the usage share of TP-Link in Germany?
All in all, 9% of smart home users in Germany use TP-Link. That means, of the 39% who know the brand, 23% use them.
How loyal are the users of TP-Link?
Around 7% of smart home users in Germany say they are likely to use TP-Link again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around TP-Link in Germany?
In August 2022, about 4% of German smart home users had heard about TP-Link in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around TP-Link in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of TP-Link is at 39% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TP-Link in Germany?
In total, 9% of German smart home users say they like TP-Link. However, in actuality, among the 39% of German respondents who know TP-Link, 23% of people like the brand.
What is the usage share of TP-Link in Germany?
All in all, 9% of smart home users in Germany use TP-Link. That means, of the 39% who know the brand, 23% use them.
How loyal are the users of TP-Link?
Around 7% of smart home users in Germany say they are likely to use TP-Link again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around TP-Link in Germany?
In August 2022, about 4% of German smart home users had heard about TP-Link in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around TP-Link in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
