Reign brand profile in the United States 2022
When it comes to energy drink consumers, brand awareness of Reign is at 43% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Reign in the United States?
In total, 7% of U.S. energy drink consumers say they like Reign. However, in actuality, among the 43% of U.S. respondents who know Reign, 16% of people like the brand.
What is the usage share of Reign in the United States?
All in all, 8% of energy drink consumers in the United States use Reign. That means, of the 43% who know the brand, 19% use them.
How loyal are the consumers of Reign?
Around 6% of energy drink consumers in the United States say they are likely to use Reign again. Set in relation to the 8% usage share of the brand, this means that 75% of their consumers show loyalty to the brand.
What's the buzz around Reign in the United States?
In August 2022, about 5% of U.S. energy drink consumers had heard about Reign in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Reign in the United States.
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