Ring brand profile in Germany 2022
How high is the brand awareness of Ring in Germany?
When it comes to smart home users, brand awareness of Ring is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ring in Germany?
In total, 14% of German smart home users say they like Ring. However, in actuality, among the 47% of German respondents who know Ring, 30% of people like the brand.
What is the usage share of Ring in Germany?
All in all, 8% of smart home users in Germany use Ring. That means, of the 47% who know the brand, 17% use them.
How loyal are the users of Ring?
Around 6% of smart home users in Germany say they are likely to use Ring again. Set in relation to the 8% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Ring in Germany?
In August 2022, about 11% of German smart home users had heard about Ring in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Ring in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of Ring is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ring in Germany?
In total, 14% of German smart home users say they like Ring. However, in actuality, among the 47% of German respondents who know Ring, 30% of people like the brand.
What is the usage share of Ring in Germany?
All in all, 8% of smart home users in Germany use Ring. That means, of the 47% who know the brand, 17% use them.
How loyal are the users of Ring?
Around 6% of smart home users in Germany say they are likely to use Ring again. Set in relation to the 8% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Ring in Germany?
In August 2022, about 11% of German smart home users had heard about Ring in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Ring in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
