Xiaomi brand profile in Germany 2022
How high is the brand awareness of Xiaomi in Germany?
When it comes to smart home users, brand awareness of Xiaomi is at 73% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Xiaomi in Germany?
In total, 20% of German smart home users say they like Xiaomi. However, in actuality, among the 73% of German respondents who know Xiaomi, 27% of people like the brand.
What is the usage share of Xiaomi in Germany?
All in all, 14% of smart home users in Germany use Xiaomi. That means, of the 73% who know the brand, 19% use them.
How loyal are the users of Xiaomi?
Around 12% of smart home users in Germany say they are likely to use Xiaomi again. Set in relation to the 14% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around Xiaomi in Germany?
In August 2022, about 14% of German smart home users had heard about Xiaomi in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Xiaomi in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of Xiaomi is at 73% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Xiaomi in Germany?
In total, 20% of German smart home users say they like Xiaomi. However, in actuality, among the 73% of German respondents who know Xiaomi, 27% of people like the brand.
What is the usage share of Xiaomi in Germany?
All in all, 14% of smart home users in Germany use Xiaomi. That means, of the 73% who know the brand, 19% use them.
How loyal are the users of Xiaomi?
Around 12% of smart home users in Germany say they are likely to use Xiaomi again. Set in relation to the 14% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around Xiaomi in Germany?
In August 2022, about 14% of German smart home users had heard about Xiaomi in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Xiaomi in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
