Roborock brand profile in Germany 2022
How high is the brand awareness of Roborock in Germany?
When it comes to smart home users, brand awareness of Roborock is at 33% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Roborock in Germany?
In total, 8% of German smart home users say they like Roborock. However, in actuality, among the 33% of German respondents who know Roborock, 24% of people like the brand.
What is the usage share of Roborock in Germany?
All in all, 5% of smart home users in Germany use Roborock. That means, of the 33% who know the brand, 15% use them.
How loyal are the users of Roborock?
Around 3% of smart home users in Germany say they are likely to use Roborock again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Roborock in Germany?
In August 2022, about 6% of German smart home users had heard about Roborock in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Roborock in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of Roborock is at 33% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Roborock in Germany?
In total, 8% of German smart home users say they like Roborock. However, in actuality, among the 33% of German respondents who know Roborock, 24% of people like the brand.
What is the usage share of Roborock in Germany?
All in all, 5% of smart home users in Germany use Roborock. That means, of the 33% who know the brand, 15% use them.
How loyal are the users of Roborock?
Around 3% of smart home users in Germany say they are likely to use Roborock again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Roborock in Germany?
In August 2022, about 6% of German smart home users had heard about Roborock in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Roborock in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
