Newman's Own brand profile in the United States 2022
When it comes to organic food eaters, brand awareness of Newman's Own is at 69% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Newman's Own in the United States?
In total, 37% of U.S. organic food eaters say they like Newman's Own. However, in actuality, among the 69% of U.S. respondents who know Newman's Own, 54% of people like the brand.
What is the usage share of Newman's Own in the United States?
All in all, 34% of organic food eaters in the United States use Newman's Own. That means, of the 69% who know the brand, 49% use them.
How loyal are the consumers of Newman's Own?
Around 30% of organic food eaters in the United States say they are likely to use Newman's Own again. Set in relation to the 34% usage share of the brand, this means that 88% of their consumers show loyalty to the brand.
What's the buzz around Newman's Own in the United States?
In August 2022, about 22% of U.S. organic food eaters had heard about Newman's Own in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Newman's Own in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.