New Belgium Brewing brand profile in the United States 2022
When it comes to beer drinkers, brand awareness of New Belgium Brewing is at 38% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is New Belgium Brewing in the United States?
In total, 7% of U.S. beer drinkers say they like New Belgium Brewing. However, in actuality, among the 38% of U.S. respondents who know New Belgium Brewing, 18% of people like the brand.
What is the usage share of New Belgium Brewing in the United States?
All in all, 5% of beer drinkers in the United States use New Belgium Brewing. That means, of the 38% who know the brand, 13% use them.
How loyal are the drinkers of New Belgium Brewing?
Around 4% of beer drinkers in the United States say they are likely to use New Belgium Brewing again. Set in relation to the 5% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around New Belgium Brewing in the United States?
In August 2022, about 3% of U.S. beer drinkers had heard about New Belgium Brewing in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around New Belgium Brewing in the United States.
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