Huawei brand profile in the United States 2022
How high is the brand awareness of Huawei in the United States?
When it comes to wearables users, brand awareness of Huawei is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Huawei in the United States?
In total, 12% of U.S. wearables users say they like Huawei. However, in actuality, among the 53% of U.S. respondents who know Huawei, 23% of people like the brand.
What is the usage share of Huawei in the United States?
All in all, 7% of wearables users in the United States use Huawei. That means, of the 53% who know the brand, 13% use them.
How loyal are the users of Huawei?
Around 5% of wearables users in the United States say they are likely to use Huawei again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Huawei in the United States?
In August 2022, about 9% of U.S. wearables users had heard about Huawei in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Huawei in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Huawei is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Huawei in the United States?
In total, 12% of U.S. wearables users say they like Huawei. However, in actuality, among the 53% of U.S. respondents who know Huawei, 23% of people like the brand.
What is the usage share of Huawei in the United States?
All in all, 7% of wearables users in the United States use Huawei. That means, of the 53% who know the brand, 13% use them.
How loyal are the users of Huawei?
Around 5% of wearables users in the United States say they are likely to use Huawei again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Huawei in the United States?
In August 2022, about 9% of U.S. wearables users had heard about Huawei in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Huawei in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
