Bob's Red Mill brand profile in the United States 2022
How high is the brand awareness of Bob's Red Mill in the United States?
When it comes to organic food eaters, brand awareness of Bob's Red Mill is at 46% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bob's Red Mill in the United States?
In total, 20% of U.S. organic food eaters say they like Bob's Red Mill. However, in actuality, among the 46% of U.S. respondents who know Bob's Red Mill, 43% of people like the brand.
What is the usage share of Bob's Red Mill in the United States?
All in all, 17% of organic food eaters in the United States use Bob's Red Mill. That means, of the 46% who know the brand, 37% use them.
How loyal are the consumers of Bob's Red Mill?
Around 15% of organic food eaters in the United States say they are likely to use Bob's Red Mill again. Set in relation to the 17% usage share of the brand, this means that 88% of their consumers show loyalty to the brand.
What's the buzz around Bob's Red Mill in the United States?
In August 2022, about 13% of U.S. organic food eaters had heard about Bob's Red Mill in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Bob's Red Mill in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to organic food eaters, brand awareness of Bob's Red Mill is at 46% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bob's Red Mill in the United States?
In total, 20% of U.S. organic food eaters say they like Bob's Red Mill. However, in actuality, among the 46% of U.S. respondents who know Bob's Red Mill, 43% of people like the brand.
What is the usage share of Bob's Red Mill in the United States?
All in all, 17% of organic food eaters in the United States use Bob's Red Mill. That means, of the 46% who know the brand, 37% use them.
How loyal are the consumers of Bob's Red Mill?
Around 15% of organic food eaters in the United States say they are likely to use Bob's Red Mill again. Set in relation to the 17% usage share of the brand, this means that 88% of their consumers show loyalty to the brand.
What's the buzz around Bob's Red Mill in the United States?
In August 2022, about 13% of U.S. organic food eaters had heard about Bob's Red Mill in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Bob's Red Mill in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
