Apple brand profile in Germany 2022
How high is the brand awareness of Apple in Germany?
When it comes to wearables users, brand awareness of Apple is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple in Germany?
In total, 47% of German wearables users say they like Apple. However, in actuality, among the 93% of German respondents who know Apple, 51% of people like the brand.
What is the usage share of Apple in Germany?
All in all, 37% of wearables users in Germany use Apple. That means, of the 93% who know the brand, 40% use them.
How loyal are the users of Apple?
Around 32% of wearables users in Germany say they are likely to use Apple again. Set in relation to the 37% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around Apple in Germany?
In August 2022, about 48% of German wearables users had heard about Apple in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 52%, meaning at the time of the survey there's considerable buzz around Apple in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Apple is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple in Germany?
In total, 47% of German wearables users say they like Apple. However, in actuality, among the 93% of German respondents who know Apple, 51% of people like the brand.
What is the usage share of Apple in Germany?
All in all, 37% of wearables users in Germany use Apple. That means, of the 93% who know the brand, 40% use them.
How loyal are the users of Apple?
Around 32% of wearables users in Germany say they are likely to use Apple again. Set in relation to the 37% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around Apple in Germany?
In August 2022, about 48% of German wearables users had heard about Apple in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 52%, meaning at the time of the survey there's considerable buzz around Apple in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
