Fossil brand profile in the UK 2022
How high is the brand awareness of Fossil in the UK?
When it comes to wearables users, brand awareness of Fossil is at 55% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fossil in the UK?
In total, 12% of UK wearables users say they like Fossil. However, in actuality, among the 55% of UK respondents who know Fossil, 22% of people like the brand.
What is the usage share of Fossil in the UK?
All in all, 6% of wearables users in the UK use Fossil. That means, of the 55% who know the brand, 11% use them.
How loyal are the users of Fossil?
Around 4% of wearables users in the UK say they are likely to use Fossil again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Fossil in the UK?
In August 2022, about 6% of UK wearables users had heard about Fossil in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Fossil in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Fossil is at 55% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fossil in the UK?
In total, 12% of UK wearables users say they like Fossil. However, in actuality, among the 55% of UK respondents who know Fossil, 22% of people like the brand.
What is the usage share of Fossil in the UK?
All in all, 6% of wearables users in the UK use Fossil. That means, of the 55% who know the brand, 11% use them.
How loyal are the users of Fossil?
Around 4% of wearables users in the UK say they are likely to use Fossil again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Fossil in the UK?
In August 2022, about 6% of UK wearables users had heard about Fossil in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Fossil in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
