Honeywell Home brand profile in the United States 2022
When it comes to smart home users, brand awareness of Honeywell Home is at 67% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Honeywell Home in the United States?
In total, 18% of U.S. smart home users say they like Honeywell Home. However, in actuality, among the 67% of U.S. respondents who know Honeywell Home, 27% of people like the brand.
What is the usage share of Honeywell Home in the United States?
All in all, 9% of smart home users in the United States use Honeywell Home. That means, of the 67% who know the brand, 13% use them.
How loyal are the users of Honeywell Home?
Around 7% of smart home users in the United States say they are likely to use Honeywell Home again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around Honeywell Home in the United States?
In August 2022, about 10% of U.S. smart home users had heard about Honeywell Home in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Honeywell Home in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.