Coors brand profile in the United States 2022
When it comes to beer drinkers, brand awareness of Coors is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Coors in the United States?
In total, 25% of U.S. beer drinkers say they like Coors. However, in actuality, among the 83% of U.S. respondents who know Coors, 30% of people like the brand.
What is the usage share of Coors in the United States?
All in all, 23% of beer drinkers in the United States use Coors. That means, of the 83% who know the brand, 28% use them.
How loyal are the drinkers of Coors?
Around 17% of beer drinkers in the United States say they are likely to use Coors again. Set in relation to the 23% usage share of the brand, this means that 74% of their drinkers show loyalty to the brand.
What's the buzz around Coors in the United States?
In August 2022, about 23% of U.S. beer drinkers had heard about Coors in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Coors in the United States.
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