Apple brand profile in the United States 2022
How high is the brand awareness of Apple in the United States?
When it comes to wearables users, brand awareness of Apple is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple in the United States?
In total, 55% of U.S. wearables users say they like Apple. However, in actuality, among the 92% of U.S. respondents who know Apple, 60% of people like the brand.
What is the usage share of Apple in the United States?
All in all, 49% of wearables users in the United States use Apple. That means, of the 92% who know the brand, 53% use them.
How loyal are the users of Apple?
Around 43% of wearables users in the United States say they are likely to use Apple again. Set in relation to the 49% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around Apple in the United States?
In August 2022, about 52% of U.S. wearables users had heard about Apple in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 57%, meaning at the time of the survey there's considerable buzz around Apple in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Apple is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple in the United States?
In total, 55% of U.S. wearables users say they like Apple. However, in actuality, among the 92% of U.S. respondents who know Apple, 60% of people like the brand.
What is the usage share of Apple in the United States?
All in all, 49% of wearables users in the United States use Apple. That means, of the 92% who know the brand, 53% use them.
How loyal are the users of Apple?
Around 43% of wearables users in the United States say they are likely to use Apple again. Set in relation to the 49% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around Apple in the United States?
In August 2022, about 52% of U.S. wearables users had heard about Apple in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 57%, meaning at the time of the survey there's considerable buzz around Apple in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
