Ring brand profile in the United States 2023

How high is the brand awareness of Ring in the United States?
When it comes to smart home users, brand awareness of Ring is at 77 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Ring in the United States?
In total, 35 percent of U.S. smart home users say they like Ring. However, in actuality, among the 77 percent of U.S. respondents who know Ring, 45 percent of people like the brand.

What is the usage share of Ring in the United States?
All in all, 30 percent of smart home users in the United States use Ring. That means, of the 77 percent who know the brand, 39 percent use them.

Who uses Ring in the U.S.?
Our generational comparison of smart home users in the United States reveals that Gen Z makes up the biggest share of Ring owners. Following behind are Generation X consumers, as 31 percent of consumers born between 1965 – 1979 use Ring.

How loyal are the users of Ring?
Around 27 percent of smart home users in the United States say they are likely to use Ring again. Set in relation to the 30 percent usage share of the brand, this means that 90 percent of their users show loyalty to the brand.

What's the buzz around Ring in the United States?
In October 2023, about 29 percent of U.S. smart home users had heard about Ring in the media, on social media, or in advertising over the past three months. Of the 77 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around Ring in the United States. 

What matters to Ring users?
Comparing the most important life aspects of Ring users to non-users reveals that both sets of consumers put almost equal emphasis on a happy relationship and an honest and respectable life. Meanwhile, users of the brand value being successful more than the ones who do not own Ring in the United States.