Plamil brand profile in the UK 2022
How high is the brand awareness of Plamil in the UK?
When it comes to organic food eaters, brand awareness of Plamil is at 25% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Plamil in the UK?
In total, 5% of UK organic food eaters say they like Plamil. However, in actuality, among the 25% of UK respondents who know Plamil, 20% of people like the brand.
What is the usage share of Plamil in the UK?
All in all, 4% of organic food eaters in the UK use Plamil. That means, of the 25% who know the brand, 16% use them.
How loyal are the consumers of Plamil?
Around 2% of organic food eaters in the UK say they are likely to use Plamil again. Set in relation to the 4% usage share of the brand, this means that 50% of their consumers show loyalty to the brand.
What's the buzz around Plamil in the UK?
In August 2022, about 3% of UK organic food eaters had heard about Plamil in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Plamil in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to organic food eaters, brand awareness of Plamil is at 25% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Plamil in the UK?
In total, 5% of UK organic food eaters say they like Plamil. However, in actuality, among the 25% of UK respondents who know Plamil, 20% of people like the brand.
What is the usage share of Plamil in the UK?
All in all, 4% of organic food eaters in the UK use Plamil. That means, of the 25% who know the brand, 16% use them.
How loyal are the consumers of Plamil?
Around 2% of organic food eaters in the UK say they are likely to use Plamil again. Set in relation to the 4% usage share of the brand, this means that 50% of their consumers show loyalty to the brand.
What's the buzz around Plamil in the UK?
In August 2022, about 3% of UK organic food eaters had heard about Plamil in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Plamil in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
