Danalock brand profile in the United States 2022
When it comes to smart home users, brand awareness of Danalock is at 25% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Danalock in the United States?
In total, 5% of U.S. smart home users say they like Danalock. However, in actuality, among the 25% of U.S. respondents who know Danalock, 20% of people like the brand.
What is the usage share of Danalock in the United States?
All in all, 6% of smart home users in the United States use Danalock. That means, of the 25% who know the brand, 24% use them.
How loyal are the users of Danalock?
Around 4% of smart home users in the United States say they are likely to use Danalock again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Danalock in the United States?
In August 2022, about 6% of U.S. smart home users had heard about Danalock in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Danalock in the United States.
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