Roborock brand profile in the United States 2022
How high is the brand awareness of Roborock in the United States?
When it comes to smart home users, brand awareness of Roborock is at 30% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Roborock in the United States?
In total, 5% of U.S. smart home users say they like Roborock. However, in actuality, among the 30% of U.S. respondents who know Roborock, 17% of people like the brand.
What is the usage share of Roborock in the United States?
All in all, 4% of smart home users in the United States use Roborock. That means, of the 30% who know the brand, 13% use them.
How loyal are the users of Roborock?
Around 3% of smart home users in the United States say they are likely to use Roborock again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Roborock in the United States?
In August 2022, about 4% of U.S. smart home users had heard about Roborock in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Roborock in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of Roborock is at 30% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Roborock in the United States?
In total, 5% of U.S. smart home users say they like Roborock. However, in actuality, among the 30% of U.S. respondents who know Roborock, 17% of people like the brand.
What is the usage share of Roborock in the United States?
All in all, 4% of smart home users in the United States use Roborock. That means, of the 30% who know the brand, 13% use them.
How loyal are the users of Roborock?
Around 3% of smart home users in the United States say they are likely to use Roborock again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Roborock in the United States?
In August 2022, about 4% of U.S. smart home users had heard about Roborock in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Roborock in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
