Philips Hue brand profile in the United States 2022
How high is the brand awareness of Philips Hue in the United States?
When it comes to smart home users, brand awareness of Philips Hue is at 50% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Philips Hue in the United States?
In total, 12% of U.S. smart home users say they like Philips Hue. However, in actuality, among the 50% of U.S. respondents who know Philips Hue, 24% of people like the brand.
What is the usage share of Philips Hue in the United States?
All in all, 8% of smart home users in the United States use Philips Hue. That means, of the 50% who know the brand, 16% use them.
How loyal are the users of Philips Hue?
Around 5% of smart home users in the United States say they are likely to use Philips Hue again. Set in relation to the 8% usage share of the brand, this means that 62% of their users show loyalty to the brand.
What's the buzz around Philips Hue in the United States?
In August 2022, about 7% of U.S. smart home users had heard about Philips Hue in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Philips Hue in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of Philips Hue is at 50% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Philips Hue in the United States?
In total, 12% of U.S. smart home users say they like Philips Hue. However, in actuality, among the 50% of U.S. respondents who know Philips Hue, 24% of people like the brand.
What is the usage share of Philips Hue in the United States?
All in all, 8% of smart home users in the United States use Philips Hue. That means, of the 50% who know the brand, 16% use them.
How loyal are the users of Philips Hue?
Around 5% of smart home users in the United States say they are likely to use Philips Hue again. Set in relation to the 8% usage share of the brand, this means that 62% of their users show loyalty to the brand.
What's the buzz around Philips Hue in the United States?
In August 2022, about 7% of U.S. smart home users had heard about Philips Hue in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Philips Hue in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
