iRobot brand profile in the United States 2022
How high is the brand awareness of iRobot in the United States?
When it comes to smart home users, brand awareness of iRobot is at 70% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iRobot in the United States?
In total, 23% of U.S. smart home users say they like iRobot. However, in actuality, among the 70% of U.S. respondents who know iRobot, 33% of people like the brand.
What is the usage share of iRobot in the United States?
All in all, 15% of smart home users in the United States use iRobot. That means, of the 70% who know the brand, 21% use them.
Who uses iRobot in the U.S.?
18 percent of Millennials – who use smart home devices – use iRobot in the U.S. This is according to our generational comparison of iRobot users in the United States, which shows that the American brand incorporates a 14 percent brand usage score among Baby Boomers.
How loyal are the users of iRobot?
Around 11% of smart home users in the United States say they are likely to use iRobot again. Set in relation to the 15% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around iRobot in the United States?
In August 2022, about 18% of U.S. smart home users had heard about iRobot in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around iRobot in the United States.
What matters to iRobot users?
The comparison of the most important life aspects between users and non-users of iRobot shows a difference in their priorities. While the brand’s users value success, it’s a happy relationship that matters the most to non-brand users.
When it comes to smart home users, brand awareness of iRobot is at 70% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iRobot in the United States?
In total, 23% of U.S. smart home users say they like iRobot. However, in actuality, among the 70% of U.S. respondents who know iRobot, 33% of people like the brand.
What is the usage share of iRobot in the United States?
All in all, 15% of smart home users in the United States use iRobot. That means, of the 70% who know the brand, 21% use them.
Who uses iRobot in the U.S.?
18 percent of Millennials – who use smart home devices – use iRobot in the U.S. This is according to our generational comparison of iRobot users in the United States, which shows that the American brand incorporates a 14 percent brand usage score among Baby Boomers.
How loyal are the users of iRobot?
Around 11% of smart home users in the United States say they are likely to use iRobot again. Set in relation to the 15% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around iRobot in the United States?
In August 2022, about 18% of U.S. smart home users had heard about iRobot in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around iRobot in the United States.
What matters to iRobot users?
The comparison of the most important life aspects between users and non-users of iRobot shows a difference in their priorities. While the brand’s users value success, it’s a happy relationship that matters the most to non-brand users.
