Beck's brand profile in the United States 2022
When it comes to beer drinkers, brand awareness of Beck's is at 56% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Beck's in the United States?
In total, 9% of U.S. beer drinkers say they like Beck's. However, in actuality, among the 56% of U.S. respondents who know Beck's, 16% of people like the brand.
What is the usage share of Beck's in the United States?
All in all, 7% of beer drinkers in the United States use Beck's. That means, of the 56% who know the brand, 12% use them.
How loyal are the drinkers of Beck's?
Around 5% of beer drinkers in the United States say they are likely to use Beck's again. Set in relation to the 7% usage share of the brand, this means that 71% of their drinkers show loyalty to the brand.
What's the buzz around Beck's in the United States?
In August 2022, about 8% of U.S. beer drinkers had heard about Beck's in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Beck's in the United States.
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