LG brand profile in the United States 2023
How high is the brand awareness of LG in the United States?
When it comes to smart home users, brand awareness of LG is at 88 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LG in the United States?
In total, 36 percent of U.S. smart home users say they like LG. However, in actuality, among the 88 percent of U.S. respondents who know LG, 41 percent of people like the brand.
What is the usage share of LG in the United States?
All in all, 26 percent of smart home users in the United States use LG. That means, of the 88 percent who know the brand, 30 percent use them.
How loyal are the users of LG?
Around 20 percent of smart home users in the United States say they are likely to use LG again. Set in relation to the 26 percent usage share of the brand, this means that 77 percent of their users show loyalty to the brand.
What's the buzz around LG in the United States?
In Ocotber 2023, about 29 percent of U.S. smart home users had heard about LG in the media, on social media, or in advertising over the past three months. Of the 88 percent who know the brand, that's 33 percent, meaning at the time of the survey there's some buzz around LG in the United States.
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