5-hour ENERGY brand profile in the United States 2022
When it comes to energy drink consumers, brand awareness of 5-hour ENERGY is at 79% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is 5-hour ENERGY in the United States?
In total, 31% of U.S. energy drink consumers say they like 5-hour ENERGY. However, in actuality, among the 79% of U.S. respondents who know 5-hour ENERGY, 39% of people like the brand.
What is the usage share of 5-hour ENERGY in the United States?
All in all, 28% of energy drink consumers in the United States use 5-hour ENERGY. That means, of the 79% who know the brand, 35% use them.
How loyal are the consumers of 5-hour ENERGY?
Around 22% of energy drink consumers in the United States say they are likely to use 5-hour ENERGY again. Set in relation to the 28% usage share of the brand, this means that 79% of their consumers show loyalty to the brand.
What's the buzz around 5-hour ENERGY in the United States?
In August 2022, about 30% of U.S. energy drink consumers had heard about 5-hour ENERGY in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around 5-hour ENERGY in the United States.
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