Huawei brand profile in Germany 2022
How high is the brand awareness of Huawei in Germany?
When it comes to wearables users, brand awareness of Huawei is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Huawei in Germany?
In total, 24% of German wearables users say they like Huawei. However, in actuality, among the 92% of German respondents who know Huawei, 26% of people like the brand.
What is the usage share of Huawei in Germany?
All in all, 13% of wearables users in Germany use Huawei. That means, of the 92% who know the brand, 14% use them.
How loyal are the users of Huawei?
Around 9% of wearables users in Germany say they are likely to use Huawei again. Set in relation to the 13% usage share of the brand, this means that 69% of their users show loyalty to the brand.
What's the buzz around Huawei in Germany?
In August 2022, about 18% of German wearables users had heard about Huawei in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Huawei in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Huawei is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Huawei in Germany?
In total, 24% of German wearables users say they like Huawei. However, in actuality, among the 92% of German respondents who know Huawei, 26% of people like the brand.
What is the usage share of Huawei in Germany?
All in all, 13% of wearables users in Germany use Huawei. That means, of the 92% who know the brand, 14% use them.
How loyal are the users of Huawei?
Around 9% of wearables users in Germany say they are likely to use Huawei again. Set in relation to the 13% usage share of the brand, this means that 69% of their users show loyalty to the brand.
What's the buzz around Huawei in Germany?
In August 2022, about 18% of German wearables users had heard about Huawei in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Huawei in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
