Organic Valley brand profile in the United States 2022
How high is the brand awareness of Organic Valley in the United States?
When it comes to organic food eaters, brand awareness of Organic Valley is at 73% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Organic Valley in the United States?
In total, 31% of U.S. organic food eaters say they like Organic Valley. However, in actuality, among the 73% of U.S. respondents who know Organic Valley, 42% of people like the brand.
What is the usage share of Organic Valley in the United States?
All in all, 28% of organic food eaters in the United States use Organic Valley. That means, of the 73% who know the brand, 38% use them.
How loyal are the consumers of Organic Valley?
Around 22% of organic food eaters in the United States say they are likely to use Organic Valley again. Set in relation to the 28% usage share of the brand, this means that 79% of their consumers show loyalty to the brand.
What's the buzz around Organic Valley in the United States?
In August 2022, about 19% of U.S. organic food eaters had heard about Organic Valley in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Organic Valley in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to organic food eaters, brand awareness of Organic Valley is at 73% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Organic Valley in the United States?
In total, 31% of U.S. organic food eaters say they like Organic Valley. However, in actuality, among the 73% of U.S. respondents who know Organic Valley, 42% of people like the brand.
What is the usage share of Organic Valley in the United States?
All in all, 28% of organic food eaters in the United States use Organic Valley. That means, of the 73% who know the brand, 38% use them.
How loyal are the consumers of Organic Valley?
Around 22% of organic food eaters in the United States say they are likely to use Organic Valley again. Set in relation to the 28% usage share of the brand, this means that 79% of their consumers show loyalty to the brand.
What's the buzz around Organic Valley in the United States?
In August 2022, about 19% of U.S. organic food eaters had heard about Organic Valley in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Organic Valley in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
