Philips Hue brand profile in Germany 2022
How high is the brand awareness of Philips Hue in Germany?
When it comes to smart home users, brand awareness of Philips Hue is at 61% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Philips Hue in Germany?
In total, 23% of German smart home users say they like Philips Hue. However, in actuality, among the 61% of German respondents who know Philips Hue, 38% of people like the brand.
What is the usage share of Philips Hue in Germany?
All in all, 18% of smart home users in Germany use Philips Hue. That means, of the 61% who know the brand, 30% use them.
How loyal are the users of Philips Hue?
Around 16% of smart home users in Germany say they are likely to use Philips Hue again. Set in relation to the 18% usage share of the brand, this means that 89% of their users show loyalty to the brand.
What's the buzz around Philips Hue in Germany?
In August 2022, about 12% of German smart home users had heard about Philips Hue in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Philips Hue in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of Philips Hue is at 61% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Philips Hue in Germany?
In total, 23% of German smart home users say they like Philips Hue. However, in actuality, among the 61% of German respondents who know Philips Hue, 38% of people like the brand.
What is the usage share of Philips Hue in Germany?
All in all, 18% of smart home users in Germany use Philips Hue. That means, of the 61% who know the brand, 30% use them.
How loyal are the users of Philips Hue?
Around 16% of smart home users in Germany say they are likely to use Philips Hue again. Set in relation to the 18% usage share of the brand, this means that 89% of their users show loyalty to the brand.
What's the buzz around Philips Hue in Germany?
In August 2022, about 12% of German smart home users had heard about Philips Hue in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Philips Hue in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
