Fitpolo brand profile in Germany 2022
When it comes to wearables users, brand awareness of Fitpolo is at 20% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fitpolo in Germany?
In total, 3% of German wearables users say they like Fitpolo. However, in actuality, among the 20% of German respondents who know Fitpolo, 15% of people like the brand.
What is the usage share of Fitpolo in Germany?
All in all, 2% of wearables users in Germany use Fitpolo. That means, of the 20% who know the brand, 10% use them.
How loyal are the users of Fitpolo?
Around 1% of wearables users in Germany say they are likely to use Fitpolo again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Fitpolo in Germany?
In August 2022, about 2% of German wearables users had heard about Fitpolo in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Fitpolo in Germany.
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