Natural Light brand profile in the United States 2022
How high is the brand awareness of Natural Light in the United States?
When it comes to beer drinkers, brand awareness of Natural Light is at 76% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Natural Light in the United States?
In total, 13% of U.S. beer drinkers say they like Natural Light. However, in actuality, among the 76% of U.S. respondents who know Natural Light, 17% of people like the brand.
What is the usage share of Natural Light in the United States?
All in all, 12% of beer drinkers in the United States use Natural Light. That means, of the 76% who know the brand, 16% use them.
How loyal are the drinkers of Natural Light?
Around 9% of beer drinkers in the United States say they are likely to use Natural Light again. Set in relation to the 12% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.
What's the buzz around Natural Light in the United States?
In August 2022, about 9% of U.S. beer drinkers had heard about Natural Light in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Natural Light in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Natural Light is at 76% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Natural Light in the United States?
In total, 13% of U.S. beer drinkers say they like Natural Light. However, in actuality, among the 76% of U.S. respondents who know Natural Light, 17% of people like the brand.
What is the usage share of Natural Light in the United States?
All in all, 12% of beer drinkers in the United States use Natural Light. That means, of the 76% who know the brand, 16% use them.
How loyal are the drinkers of Natural Light?
Around 9% of beer drinkers in the United States say they are likely to use Natural Light again. Set in relation to the 12% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.
What's the buzz around Natural Light in the United States?
In August 2022, about 9% of U.S. beer drinkers had heard about Natural Light in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Natural Light in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
