Miller brand profile in the United States 2022
When it comes to beer drinkers, brand awareness of Miller is at 82% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Miller in the United States?
In total, 22% of U.S. beer drinkers say they like Miller. However, in actuality, among the 82% of U.S. respondents who know Miller, 27% of people like the brand.
What is the usage share of Miller in the United States?
All in all, 18% of beer drinkers in the United States use Miller. That means, of the 82% who know the brand, 22% use them.
How loyal are the drinkers of Miller?
Around 15% of beer drinkers in the United States say they are likely to use Miller again. Set in relation to the 18% usage share of the brand, this means that 83% of their drinkers show loyalty to the brand.
What's the buzz around Miller in the United States?
In August 2022, about 13% of U.S. beer drinkers had heard about Miller in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Miller in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.