Michelob brand profile in the United States 2022
When it comes to beer drinkers, brand awareness of Michelob is at 80% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Michelob in the United States?
In total, 20% of U.S. beer drinkers say they like Michelob. However, in actuality, among the 80% of U.S. respondents who know Michelob, 25% of people like the brand.
What is the usage share of Michelob in the United States?
All in all, 16% of beer drinkers in the United States use Michelob. That means, of the 80% who know the brand, 20% use them.
How loyal are the drinkers of Michelob?
Around 13% of beer drinkers in the United States say they are likely to use Michelob again. Set in relation to the 16% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around Michelob in the United States?
In August 2022, about 12% of U.S. beer drinkers had heard about Michelob in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Michelob in the United States.
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