Marigold brand profile in the UK 2022
How high is the brand awareness of Marigold in the UK?
When it comes to organic food eaters, brand awareness of Marigold is at 36% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Marigold in the UK?
In total, 10% of UK organic food eaters say they like Marigold. However, in actuality, among the 36% of UK respondents who know Marigold, 28% of people like the brand.
What is the usage share of Marigold in the UK?
All in all, 12% of organic food eaters in the UK use Marigold. That means, of the 36% who know the brand, 33% use them.
How loyal are the consumers of Marigold?
Around 9% of organic food eaters in the UK say they are likely to use Marigold again. Set in relation to the 12% usage share of the brand, this means that 75% of their consumers show loyalty to the brand.
What's the buzz around Marigold in the UK?
In August 2022, about 7% of UK organic food eaters had heard about Marigold in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Marigold in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to organic food eaters, brand awareness of Marigold is at 36% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Marigold in the UK?
In total, 10% of UK organic food eaters say they like Marigold. However, in actuality, among the 36% of UK respondents who know Marigold, 28% of people like the brand.
What is the usage share of Marigold in the UK?
All in all, 12% of organic food eaters in the UK use Marigold. That means, of the 36% who know the brand, 33% use them.
How loyal are the consumers of Marigold?
Around 9% of organic food eaters in the UK say they are likely to use Marigold again. Set in relation to the 12% usage share of the brand, this means that 75% of their consumers show loyalty to the brand.
What's the buzz around Marigold in the UK?
In August 2022, about 7% of UK organic food eaters had heard about Marigold in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Marigold in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
