Guinness brand profile in the United States 2022
When it comes to beer drinkers, brand awareness of Guinness is at 75% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Guinness in the United States?
In total, 21% of U.S. beer drinkers say they like Guinness. However, in actuality, among the 75% of U.S. respondents who know Guinness, 28% of people like the brand.
What is the usage share of Guinness in the United States?
All in all, 15% of beer drinkers in the United States use Guinness. That means, of the 75% who know the brand, 20% use them.
How loyal are the drinkers of Guinness?
Around 12% of beer drinkers in the United States say they are likely to use Guinness again. Set in relation to the 15% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around Guinness in the United States?
In August 2022, about 13% of U.S. beer drinkers had heard about Guinness in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Guinness in the United States.
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