Denn's Biomarkt brand profile in Germany 2022
When it comes to organic food eaters, brand awareness of Denn's Biomarkt is at 53% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Denn's Biomarkt in Germany?
In total, 21% of German organic food eaters say they like Denn's Biomarkt. However, in actuality, among the 53% of German respondents who know Denn's Biomarkt, 40% of people like the brand.
What is the usage share of Denn's Biomarkt in Germany?
All in all, 16% of organic food eaters in Germany use Denn's Biomarkt. That means, of the 53% who know the brand, 30% use them.
How loyal are the consumers of Denn's Biomarkt?
Around 13% of organic food eaters in Germany say they are likely to use Denn's Biomarkt again. Set in relation to the 16% usage share of the brand, this means that 81% of their consumers show loyalty to the brand.
What's the buzz around Denn's Biomarkt in Germany?
In August 2022, about 9% of German organic food eaters had heard about Denn's Biomarkt in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Denn's Biomarkt in Germany.
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