Oettinger brand profile in Germany 2022
How high is the brand awareness of Oettinger in Germany?
When it comes to beer drinkers, brand awareness of Oettinger is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Oettinger in Germany?
In total, 13% of German beer drinkers say they like Oettinger. However, in actuality, among the 82% of German respondents who know Oettinger, 16% of people like the brand.
What is the usage share of Oettinger in Germany?
All in all, 12% of beer drinkers in Germany use Oettinger. That means, of the 82% who know the brand, 15% use them.
How loyal are the drinkers of Oettinger?
Around 10% of beer drinkers in Germany say they are likely to use Oettinger again. Set in relation to the 12% usage share of the brand, this means that 83% of their drinkers show loyalty to the brand.
What's the buzz around Oettinger in Germany?
In August 2022, about 4% of German beer drinkers had heard about Oettinger in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Oettinger in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Oettinger is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Oettinger in Germany?
In total, 13% of German beer drinkers say they like Oettinger. However, in actuality, among the 82% of German respondents who know Oettinger, 16% of people like the brand.
What is the usage share of Oettinger in Germany?
All in all, 12% of beer drinkers in Germany use Oettinger. That means, of the 82% who know the brand, 15% use them.
How loyal are the drinkers of Oettinger?
Around 10% of beer drinkers in Germany say they are likely to use Oettinger again. Set in relation to the 12% usage share of the brand, this means that 83% of their drinkers show loyalty to the brand.
What's the buzz around Oettinger in Germany?
In August 2022, about 4% of German beer drinkers had heard about Oettinger in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Oettinger in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
