granoVita brand profile in the UK 2022
When it comes to organic food eaters, brand awareness of granoVita is at 30% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is granoVita in the UK?
In total, 9% of UK organic food eaters say they like granoVita. However, in actuality, among the 30% of UK respondents who know granoVita, 30% of people like the brand.
What is the usage share of granoVita in the UK?
All in all, 8% of organic food eaters in the UK use granoVita. That means, of the 30% who know the brand, 27% use them.
How loyal are the consumers of granoVita?
Around 5% of organic food eaters in the UK say they are likely to use granoVita again. Set in relation to the 8% usage share of the brand, this means that 62% of their consumers show loyalty to the brand.
What's the buzz around granoVita in the UK?
In August 2022, about 6% of UK organic food eaters had heard about granoVita in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around granoVita in the UK.
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