Green City brand profile in the UK 2022
When it comes to organic food eaters, brand awareness of Green City is at 28% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Green City in the UK?
In total, 9% of UK organic food eaters say they like Green City. However, in actuality, among the 28% of UK respondents who know Green City, 32% of people like the brand.
What is the usage share of Green City in the UK?
All in all, 8% of organic food eaters in the UK use Green City. That means, of the 28% who know the brand, 29% use them.
How loyal are the consumers of Green City?
Around 6% of organic food eaters in the UK say they are likely to use Green City again. Set in relation to the 8% usage share of the brand, this means that 75% of their consumers show loyalty to the brand.
What's the buzz around Green City in the UK?
In August 2022, about 5% of UK organic food eaters had heard about Green City in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Green City in the UK.
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